How Moe’s Home Collection Blends Innovation, AI, and Global Trends

At Las Vegas Market 2025, Sara Samieian, Co-CEO of Moe’s Home Collection, shared how the family-owned brand has grown from a local furniture business to an internationally recognized home décor powerhouse. With roots dating back to 1999, Moe’s has expanded its footprint across wholesale, e-commerce, and retail, building a reputation for timeless yet trend-forward designs.

“Our creative process is built on a deep understanding of what customers want today and where design is going next,” Samieian explained. “Our team is always thinking two to three years ahead, ensuring that our collections reflect emerging trends, material innovations, and evolving lifestyles.”

A key area of focus has been the rise of transitional design and the growing demand for outdoor furniture that seamlessly blends with indoor aesthetics. Textured fabrics, neutral palettes, and a revival of ‘70s-inspired design elements are also influencing the company’s latest collections.

Balancing Craftsmanship with AI-Driven Insights

While Moe’s has always prioritized quality craftsmanship, it is also embracing AI to enhance its sales, logistics, and customer experience. The company is using AI-powered customer sentiment analysis to track feedback across emails and return requests, allowing them to identify and address product concerns in real time.

On the logistics side, Moe’s has automated its e-commerce processes, ensuring that orders from platforms like Wayfair and Perigold flow seamlessly to its warehouse, eliminating the need for manual intervention.

Customer support has also been optimized with AI-powered tools that help analyze customer inquiries and streamline responses, ensuring a faster and more personalized experience. However, when it comes to inventory planning, Moe’s is taking a measured approach, evaluating AI’s potential while ensuring it aligns with the company’s existing forecasting strategies.

“We see AI as a tool for enhancing efficiency, not replacing expertise,” Samieian said. “Technology should serve the business, but it should never dictate decisions that require human intuition.”

Expanding Beyond LAM: What’s Next for Moe’s?

Looking ahead, Moe’s Home Collection is preparing for significant growth across multiple fronts. Direct-to-consumer and e-commerce partnerships will continue to be a priority, with platforms like Wayfair, Perigold, and Lumens driving increasing demand. The company is also strengthening its trade and retail presence, with its biannual Vancouver showroom event becoming an essential stop for designers and buyers ahead of High Point Market.

On the sourcing side, Moe’s is proactively diversifying its manufacturing footprint beyond China, expanding into India, Cambodia, Malaysia, and Indonesia to mitigate potential supply chain disruptions and tariffs.

As the industry evolves, Moe’s remains committed to staying ahead of trends, refining its operations, and expanding its market presence.

“We’re always looking ahead,” Samieian concluded. “Whether it’s design trends, technology, or global market shifts, we make sure Moe’s stays one step ahead of the curve.”

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