Scaling Home Décor: How UMA Home is Blending AI, E-Commerce, and Design Innovation

At Las Vegas Market 2025, Daniella O’Kane, Director of E-Commerce at UMA Home Décor, shared how the company is redefining home décor through a blend of design innovation, data-driven strategy, and digital-first expansion. With a vast product catalog spanning over 7,000 SKUs—from furniture and accent tables to decorative sculptures and baskets—UMA Home is focused on delivering style at every price point while expanding its presence in e-commerce and wholesale markets.

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Bringing Variety to the Home Décor Market

One of UMA Home’s biggest differentiators is its ability to serve every design preference.

“We have something for everyone,” O’Kane explained. “From glam to contemporary, farmhouse to French country, and modern to natural, we cater to every customer’s aesthetic, making us a go-to supplier for both regional furniture retailers and e-commerce giants.”

UMA Home also offers products at multiple price points—from budget-friendly essentials to luxury statement pieces—allowing the brand to service a broad range of retail partners, interior designers, and direct consumers.

Expanding Through Digital Strategies

UMA Home has built a robust e-commerce presence by partnering with major retailers like Wayfair, Amazon, Home Depot, Target, and Walmart through a dropship model. Each retailer carries exclusive, white-label collections, tailored to its specific customer base.

Beyond marketplace partnerships, UMA Home is investing in direct-to-consumer growth, building a Shopify-based e-commerce site and exploring opportunities with TikTok Shop and influencer marketing.

“The power of influencers is incredible,” O’Kane said. “We’ve seen products take off overnight because of a single unboxing video or recommendation—sometimes selling out inventory in ways we could never have forecasted.”

Tracking Sales and Consumer Behavior

With its expansive online footprint, UMA Home relies on advanced data analytics to track sales and consumer engagement. The company has recently invested in GRIN IQ, an influencer marketing platform that allows it to identify, collaborate with, and track influencer-driven sales.

“AI-powered tracking tools help us pinpoint which sales channels are performing best and which influencers are driving conversions,” O’Kane explained. “Data is at the core of every decision we make.”

AI-Powered Content & Imagery

UMA Home is also using AI to create exclusive content and high-quality imagery.

“We’re leveraging AI to generate unique product content for different partners and channels,” O’Kane said. “Beyond text, we’re also using AI-powered 3D renderings and scene creation, allowing us to showcase our products in various home settings without the need for traditional photography.”

Sourcing & Supply Chain Strategy

UMA Home sources its diverse product line from a global network of suppliers across India, Vietnam, Indonesia, the Philippines, Spain, and China.

“Having strong supplier relationships is key to ensuring we get the right products at the right time,” O’Kane said. “We’re continuously expanding and refining our sourcing strategies to meet the evolving needs of our customers.”

Long-Term Growth & Future Market Trends

Looking ahead, UMA Home is doubling down on furniture as a key growth category.

“We’re significantly expanding our furniture collection under a new sub-brand, Stein & Watson,” O’Kane revealed. “This collection will include dining tables, drink accent tables, cabinets, and even ready-to-assemble bathroom vanities.”

The company’s leadership team—deeply rooted in furniture design and manufacturing—is positioning UMA Home as a competitive force in the case goods and furniture space.

Adapting to Changing Consumer Behavior

With evolving shopping habits, O’Kane sees personalization, digital shopping experiences, and sustainability becoming key market drivers.

“Consumers want convenience, but they also want quality and sustainability,” she said. “We’re committed to aligning our offerings with these expectations by investing in data-driven personalization and expanding our responsibly sourced collections.”

Final Thoughts

With a strong focus on digital expansion, influencer-driven sales, AI-powered content, and strategic category growth, UMA Home is well-positioned to scale in the rapidly evolving home décor industry.

“We’re embracing AI, new technologies, and market insights to create a more connected, seamless shopping experience for both wholesale partners and direct consumers,” O’Kane concluded.

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