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- Unofficially Las Vegas Market: Day 2 - Our Top 3 Picks⭐
Unofficially Las Vegas Market: Day 2 - Our Top 3 Picks⭐
On the ground with Kingsdown, Conscious Ink and Varaluz
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The Las Vegas Market 2025 is in full swing, and the ClickZ team is reporting live from the bustling event floor! We're connecting with industry leaders and trendsetters who are redefining the world of home décor, furniture, and design.
In today’s edition, we’re bringing you exclusive highlights and insights from our interviews with exhibitors and innovators at the Las Vegas Market from Day 2.
Disclaimer: Unofficially LVM is an independent publication and is not affiliated with or endorsed by the Las Vegas Market.
Ron Henderson, President of Varaluz, leads the Las Vegas-based company in designing eco-friendly lighting, furniture, and décor. Since its founding 18 years ago, Varaluz has championed sustainable practices, using recycled materials like glass, steel, and shipping pallets, combined with water-based finishes to create stunning, high-end designs.
Focusing on mid- to high-end markets, Varaluz partners with specialty retailers and showcases at premier events like the Light Innovation Show and High Point Market. Though not direct-to-consumer, they empower retailers with the story and craftsmanship behind their products.
As Varaluz continues to scale and refine its sales and market strategies, tools like Hive Perform can equip sales teams with real-time insights, deal prep and on-the-fly guidance to ensure every pitch lands. By leveraging data-driven solutions, Varaluz can further elevate its ability to stay ahead of trends, delight customers, and maintain its position as a leader in eco-conscious design.
With advancements in sustainable finishes and AI tools, Varaluz remains at the forefront of cutting-edge, environmentally friendly innovation.
We spoke with Gary Towning, Vice President of Marketing at Kingsdown. Here’s what they had to say:
Established in 1904 in North Carolina, our brand is one of the largest independent names in the mattress industry, ranking in the top 10 in the U.S. and top three in Canada. We collaborate with major furniture retailers and mattress specialty stores, maintaining strong partnerships through private labeling for brands like Ethan Allen and Ballard. Additionally, while we have a direct-to-consumer presence, we remain committed to supporting our retail partners.
We take a retail-focused approach, designing every detail with the in-store experience in mind. Using advanced AI, we enhance product visuals and even integrate AI into cologne development and product testing. One standout is our premium mattress, offering luxury design at a fraction of the cost, delivering exceptional value to retailers.
Inspired by fashion and everyday aesthetics, our designs incorporate materials like Bouclé fabric, creating tactile, luxurious pieces. We rigorously test every product to ensure the highest quality. Alongside this craftsmanship, we’re redefining connections with Gen Z, focusing on durable, sustainable alternatives to disposable "bed-in-a-box" trends. Platforms like Instagram showcase our visually stunning designs, aligning with Gen Z’s preference for quality and aesthetics while reinforcing our commitment to sustainability and innovation.
Founded in 2010 by transformational life coach Frank Gjata, Conscious Ink is on a mission to empower individuals through temporary tattoos that serve as daily reminders of their intentions. Designed to disrupt negative self-talk and foster mindfulness, these tattoos have become a source of support for people navigating challenges like grief, mental health, and athletic pursuits.
How It Works
Conscious Ink tattoos last 3–7 days, are non-toxic, and use FDA-certified cosmetic-grade inks. Easy to apply and remove, they serve as a versatile tool for anyone seeking to align with their goals or intentions.
Authenticity in a Competitive Market
As the original creators of intention-driven temporary tattoos, Conscious Ink stands out with its authenticity and mission-driven approach. With a 4.8+ star average rating and heartfelt customer testimonials, the brand continues to resonate with those seeking meaningful products.
Innovative Product Expansion
The brand is expanding its offerings to include manifestation candles, apparel, and greeting cards—all designed to reinforce mindfulness and intention. Each product features prompts, such as "inhale" and "exhale" embroidered on apparel, or aromatic cues in candles to tie memory with intention.
Go-To-Market Success
Conscious Ink has grown from brick-and-mortar stores to a successful direct-to-consumer (DTC) e-commerce brand, with a renewed focus on retail. Now available in 1,000+ stores across the U.S., the brand continues to combine online and in-store strategies to reach its audience.
With new innovations and a steadfast commitment to empowering its customers, Conscious Ink remains a leader in intentional wellness products.
In Case You Missed it Yesterday
Uma Home Décor, led by Senior Director of E-commerce Daniella O’Kane, offers over 7,000 SKUs across diverse themes, from glam to farmhouse, catering to wholesale accounts, designers, and independent stores. With a strong e-commerce presence on platforms like Wayfair, Amazon, and Walmart, Uma excels in dropshipping and exclusive collections, while expanding into direct-to-consumer via Shopify and TikTok Shop.
Influencers drive significant sales, with platforms like CreatorIQ tracking their impact. Data-driven strategies guide product refinement, marketing attribution tools like Fospha empower marketers to focus budgets where they deliver the best ROI. For furniture brands like Home Décor, platforms like TikTok and Pinterest are critical growth channels but notoriously hard to justify. If it can't be measured, it won't drive spend—that's where Fospha steps in. By integrating with your marketing stack, Fospha uses advanced multi-touch attribution to map customer journeys and assign precise ROI across every channel and touchpoint.
Looking ahead, Uma is launching Stein and Watson, a furniture-focused brand featuring dining tables, cabinets, and vanities. Sourcing globally, with a focus on sustainability, Uma Home Décor remains a leader in home décor innovation.
Stay Tuned! We’ll keep you informed with daily highlights, leading trends, exclusive interviews, and groundbreaking innovations straight from the show floor. Don’t miss a beat—stay with ClickZ for all the insights you need!